The annual ICT4D Conferences have proven to be an invaluable opportunity for NGOs, private sector organizations, universities, governmental agencies and foundations to share their experience in using ICT to increase the impact of development programs and to learn from each other.  In 2016, 715 individuals from 76 countries and 301 private sector and public sector and civil society explored the ways to harness the full power of digital solutions to achieve the United Nations’ Sustainable Development Goals.  Our thanks to Accenture, Catholic Relief Services, Esri, Hewlett Packard Enterprise, iMerit Technology Services, Inmarsat, IS Solutions, Making All Voices Count, Mercy Corps, Microsoft, NetHope, Oxfam, Pandexio, Qualcom Wireless Reach, RTI International, SimbaNet and World Vision for making that possible.

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Tuesday, May 17 • 12:15 - 13:00
Using Mobile to Gather Citizen Views on the SDGs in Tanzania LIMITED

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Limited Capacity seats available

Citizen Engagement and education is an important element in many development projects. With feedback from citizens, organizations or governments can learn how to better target public awareness campaigns, find out what messages are getting through, and obtain vital information on the public's reaction to a local or international initiative. With the launch of the Sustainable Development Goals in 2015, many local agencies are looking for guidance on what goals to prioritize, and direct feedback from citizens is extremely valuable. In the past it has been difficult to quickly reach a large group of citizens across a country, but the prevalence of ICTs and particularly mobile phones is changing that. In December 2015, the UN Tanzania and mobile surveying platform GeoPoll worked together to educate Tanzanians on the SDGs and gather feedback from a select group. This two-staged project first used SMS messages to raise awareness of the SDGs. In just 3 days, GeoPoll and UN Tanzania reached a group of 88,000 Tanzanians in specific states, texting them a list of all the SDGs in order to educate the public on the goals. From this original group, 2,000 received a follow-up survey on which SDG was most important to them. This allowed UN Tanzania to further understand what activities to prioritize in Tanzania. Results showed that ending poverty was the most important SDG to 30% of respondents, followed by implementing the global partnership for sustainable development (13%), promoting peace (11%) and ensuring inclusive education (9%). Without the use of ICTs and the prevalence of mobiles this important feedback would have been nearly impossible to gather, and the 88,000 Tanzanians would not have been educated on the SDGs and their importance.


John Muthee

Vice President, Business Development in Africa, GeoPoll
John Muthee is the Vice President of Business Development, Africa, at GeoPoll, where he oversees GeoPoll’s Africa-based sales team and engages with clients to identify needs for mobile surveying research in the international development and commercial sectors. A leader in market... Read More →

Tuesday May 17, 2016 12:15 - 13:00 EAT
Giraffe 258

Attendees (1)